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NDR vs NRR

NDR (Net Dollar Retention) and NRR (Net Revenue Retention) are two names for the same metric: revenue retained from an existing cohort including expansion, net of churn and contraction. There is no calculational difference — only house style.

Formula

NDR = NRR = (starting MRR + expansion − contraction − churn) ÷ starting MRR × 100

Worked example

Snowflake's S-1 reported "net revenue retention rate" of 158%; many US investors would call the identical figure NDR. Same maths, same cohort logic, different label.

US public filings lean towards NDR or "dollar-based net retention"; operators and European teams more often say NRR. Occasionally a company defines its variant over a trailing twelve months or on ARR rather than MRR — the window and base matter far more than the initialism.

When comparing companies, check three things: the measurement window (monthly, quarterly, TTM), whether the base is MRR or ARR, and whether reactivated customers are included. Two "120% NDR" companies can be meaningfully different underneath.

Compute it: NRR calculator

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